PRE-WAR TRANSFERS
Block letters: Two different designs were used before the war, including the Fairground design (which continued to be used after the war). Click here for Fairground design. The other pre-War design consisted of down tube and seat tube transfers with block letters in three colors. The seat tube transfer had block letters vertically; it is known only from period photographs, none is extant. A single exemplar of a down tube transfer in this design exists in original condition (see below).
Seat tube transfers: in addition to the above vertical-text design, two seat-tube designs are known. One shows the laurel crest with rectangular box lining, the other shows the scroll crest with pointed gold lining; both patterns have red, white, and blue chevrons above and below. Original exemplars of both designs are extant; the rectangular-box design has been reproduced for renovations. The pointed design is referred to in the 1939-40 catalog as "International Chevrons."
Six-Day transfers were used from 1937 and are listed separately.
Pre-War frames ordered for amateur competition had no transfers fitted, as this form of advertising was forbidden at that time in the amateur league.
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Original pre-War down tube transfer (block letters);
only known original exemplar below:
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Below: blow-up of a period photo; 1936 Lightweight Cycle Show,
showing very early seat tube transfers.
No known original is extant.
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Above: seat tube transfer
design 1:
Left: original pre-War
laurel wreath crest,
red/white/blue chevrons,
rectangular box lining.
Right: modern graphic
reproduction.
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seat tube
transfer
design 2:
Original pre-War
scroll crest,
r/w/b chevrons,
pointed lining.
Height: 205mm.
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